Understanding App Design Costs: A Comprehensive Breakdown for SaaS Owners

Updated on: Feb 12, 2024

Understanding App Design Costs: A Comprehensive Breakdown for SaaS Owners

For SaaS owners, embarking on an app development journey entails a substantial investment. Therefore, having a solid grasp of the associated costs becomes paramount for effective budgeting and informed decision-making.

When it comes to app design costs, numerous factors come into play, such as the intricacy of the app, desired features, and the level of expertise possessed by the design team. In this article, brought to you by the esteemed Fikri Studio, you will find a comprehensive breakdown of app design costs. This detailed analysis aims to equip SaaS owners with the necessary knowledge and insights to navigate the financial aspects of app development with confidence and clarity.

Key Factors Influencing App Design Costs

1. Complexity and Scope of the App

  • As the complexity of the app increases, with advanced features such as custom animations and sophisticated user interactions, the associated design costs also rise. This is because designing and implementing intricate elements require more time, effort, and expertise, resulting in a higher investment for the overall design of the application.

2. User Experience (UX) and User Interface (UI) Design

  • When it comes to user engagement, high-quality UX/UI design plays a critical role. However, it's important to note that achieving such design excellence requires a significant level of expertise and thorough testing. While it may contribute to the overall cost, the investment is well worth it as it ensures a seamless user experience and leads to higher user satisfaction.

3. Platform Specificity

  • When designing for multiple platforms such as iOS, Android, and Web, it's important to consider that each platform may have its own unique design requirements. Taking into account these specific needs can sometimes result in increased costs. However, investing in tailored designs for each platform can ultimately lead to a better user experience and improved overall performance.

4. Brand Integration

  • When incorporating brand elements into your app design, such as logos, color schemes, and typography, it not only strengthens your company's identity but can also have an impact on the overall design cost. By aligning your app with your brand's visual identity, you create a cohesive and consistent user experience that resonates with your target audience. Therefore, it's important to consider the time and effort required to integrate these brand elements effectively into the design, which may influence the design cost.

Typical Cost Breakdown for App Design

While costs can vary, here’s a general breakdown to give SaaS owners an idea:

  • Basic App Design: For simple applications with standard features, the costs of design can vary depending on several factors. Typically, for such projects, design costs can range from a few thousand dollars to around $10,000. However, it is important to note that the specific requirements, complexity, and customization needed for the app can influence the overall cost. Factors such as additional functionalities, user interface design, and branding considerations may contribute to the final cost of the design process. Therefore, it is recommended to consult with professionals to get a more accurate estimate based on the specific needs of your app.
  • Mid-Level Complexity: When it comes to developing apps with more complex interfaces, custom graphics, and moderate functionality, the cost can vary depending on the specific requirements. Typically, such apps may fall within the price range of $10,000 to $25,000. However, it's important to note that factors such as additional features, platform compatibility, and development time can influence the final cost.
  • High-End App Design: For apps that demand advanced features, custom animations, and intricate user experience/user interface design, the costs involved can easily exceed $25,000. This is due to the extensive development and design efforts required to create a seamless and engaging user journey, ensuring that the app stands out from the competition and delivers a top-notch experience to its users.

It’s important to note that these figures are indicative and can vary based on the specific requirements and geographic location of the design team.

Balancing Cost and Quality

Investing in a good design is crucial, as the user experience directly impacts the success of the app. However, it's important to balance cost and quality:

  • Prioritize Key Features: To ensure optimal user satisfaction, it is crucial to prioritize and concentrate on the most significant features that bring value. By allocating resources and attention to these key elements, you can enhance the overall user experience and establish a solid foundation for future growth and development.
  • Choose the Right Design Team: When evaluating different design teams or agencies, it's important to consider multiple factors to ensure the best fit for your project. Take into account their portfolio, assessing the quality and diversity of their previous work. Additionally, consider their expertise in your specific industry or niche, ensuring they have the necessary knowledge to meet your unique requirements. Finally, don't forget to factor in cost-effectiveness, balancing the quality of their services with your budgetary considerations. By carefully evaluating these aspects, you can make an informed decision and choose the right design team or agency for your needs.
  • Consider Long-Term Value: A well-designed and user-friendly app can significantly reduce long-term maintenance costs and enhance user retention. By incorporating intuitive navigation, seamless functionality, and visually appealing design elements, the app can provide a delightful user experience that keeps users engaged and coming back for more. This ultimately leads to lower churn rates, increased customer satisfaction, and a stronger brand presence in the competitive app market.

Fikri Studio: Your Partner in Cost-Effective App Design

At Fikri Studio, we deeply comprehend and value the significance of crafting high-quality apps that not only meet the highest standards but also align with your budgetary considerations.

Our exceptional team of experienced designers and developers tirelessly collaborates with SaaS owners, forging strong partnerships to meticulously design and develop custom app solutions. By understanding your financial and functional requirements inside out, we ensure that our tailored apps perfectly cater to your unique needs, surpassing expectations and delivering unparalleled user experiences.


Understanding and effectively managing app design costs is crucial to the success of your SaaS product. By carefully considering the various factors that influence design costs, such as the complexity of features, user interface requirements, and integration needs, you can make informed decisions that will ensure your investment in app design maximizes returns and drives sustainable business growth.

Additionally, by collaborating closely with designers and developers, conducting user research, and iterating on design solutions, you can further optimize the cost-effectiveness and user experience of your app. Taking a comprehensive approach to app design cost management will not only enhance the overall quality of your product but also contribute to long-term customer satisfaction and loyalty.

Looking to design an app that balances cost and quality? Contact Fikri Studio, and let’s create a solution that meets your business needs and budget.

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